Discover the untold stories, unlock the hidden potential, and cherish the legacy that has shaped a global movement of empowerment and enlightenment. Join us as we delve into the dynamic impact of Jamaica's brand on the understanding and adoption of cannabis, forging a path towards a brighter, more informed future for all. Embrace the power of a plant, embrace the power of a nation – together, we ignite change
Highlight and share the tremendous health, environmental and lifestyle benefits that derive from cannabis.
This platform is designed to shine a light on how a responsible, expansive and holistic cannabis industry provides a multitude of benefits.
We will provide a means for folks from across the globe to support this campaign and to play a pivotal role in helping to make this industry and its stakeholders flourish.
Cannabis and hemp provide a rich ecosystem of attributed that can benefit Jamaica and the wider Caribbean. This campaign is intended to play a positive role in that process.
Through awareness, education and multi-platform communication, this campaign will change the misguided and inaccurate perceptions of cannabis.
Jamaica through its music and culture has played an outsized role in the affection, adoption, understanding and use of cannabis. We want to add pride for its global role to that list.
To create and design a communication vehicle that effectively captures and showcases the enlightenment, spiritual, creative, empowered, heightened feeling that comes from responsible Ganja use.
That same power that artists, musicians, business people and average citizens are able to tap into to help them live and produce in more expansive ways across all aspects of their lives. We are also determined to ensure that the rich legacy that Jamaica has given the world with respect to cannabis serves to benefit the country in meaningful and measurable outcomes, across all spectrums of life.
What we mean by this is allowing people to share the way in which they use ganja and it serves them productively in their lives; that can mean an air, character, radiance, ambrance, atmosphere, mood, emanation, magnetism, charisma, brilliance, gleam, glimmer, tone, shine, glorification, exaltation, shine, mesmerism.....however it impacts them and ultimately how it makes them feel healthier, reduces stress, anxiety, supports their health, reduces pain, and overall gives them a better and "greener" life.
Douglas K. Gordon